Jack Wolfskin | June 2025

Anta Sports completes acquisition of Jack Wolfskin

• The purchase price amounts to $290 million.
• Anta Sports becomes the sole owner of Jack Wolfskin.

The Acquisition aligns with the Group’s “single-focus, multi-brand, globalisation” strategy andpresents opportunities to further strengthen and to grow the Group’s outdoor sports segment.

Its addition complements the Group’s existing brand portfolio, extending the Group’s outdoorproduct offering from premium to mass market while enriching product solutions for a broaderset of outdoor activities.

Ding Shizhong, Chairman of the Board of Directors of ANTA Group said: "The global sportsconsumption market is becoming increasingly segmented and diversified, as consumers seekmore tailored products to meet the demands of different sports scenarios and specializedfunctions. In response to this trend, ANTA Group remains firmly committed to its strategy of‘single focus, multi-brand, and globalization,’ enabling it to serve a wide range of consumerneeds across multiple categories and geographies.'We are excited to welcome Jack Wolfskin joining our multi-brand portfolio, which willstrengthen the Group's presence in the outdoor sports segment. Jack Wolfskin, positioned formass outdoor sports, provides advanced professional equipment and experiences for globalactive and urban outdoor consumers with innovative and sustainable solutions. Moreover, itwill form a differentiated brand positioning from the Group's existing high-end outdoor sportsgroup, extending the Group's outdoor sports portfolio from the high-end to a broader consumerbase.

This acquisition is a valuable addition to our outdoor sports segment and marks a newmilestone in ANTA Group's globalization. Our multi-brand strategy provides a solid foundationto navigate global uncertainties. We are confident that, leveraging the Group's core 'brand +retail' competitiveness, we will unleash Jack Wolfskin's full potential. Together with our otherbrands, this move brings us closer to becoming a world-leading multi-brand sports group."

The company that operates Jack Wolfskin said: “We are excited about the future of JackWolfskin under the new ownership of Anta Sports, a global leader in sports products. Webelieve ANTA Sports will be a good steward of the iconic Jack Wolfskin brand and once againwe thank our Jack Wolfskin employees who have worked diligently to prepare for this nextchapter. We look forward to working closely with the ANTA team in realising our growthpotential”

ANTA Group also said that, benefiting from Jack Wolfskin’s exclusive material technologiesand the extensive experience of the German engineering and design team, the Group isexpected to further bolster its competitiveness in the outdoor sports segment. Jack Wolfskinis one of the leading specialists in outdoor apparel, footwear and equipment with a strongpresence in Europe, particularly Germany. Integrating Jack Wolfskin is another step forward inthe Group’s global expansion strategy. ANTA Group's efficient supply chain and mid-platformcapabilities will help. The Group will develop more concrete plans to unlock various synergiesin areas such as supply chain, product development, and retail operations.

About Jack Wolfskin

Jack Wolfskin is more than just a brand — it's a call to the wild. It's the spirit of adventure wrapped in ruggedouterwear, designed to withstand the elements and empower you to embrace the wild, whether you're scalingmountains, exploring forests, or braving the streets of the city.Engineered in Germany and proven in the wild — Jack Wolfskin gear, keeps you warm, dry, and ready for anything.From the sharpest alpine winds to the pounding rain of the deepest jungles, Jack Wolfskin products are built tohelp you connect with the wild with resilience and style.This is equipment for the wild within us all, designed for those who crave the raw beauty of nature and the thrill ofthe unknown. Our apparel, backpacks, and footwear are crafted with technology that doesn’t just protect, itempowers, enabling you to go farther, see more, and experience the wild.Every piece of Jack Wolfskin gear tells the story of your adventures. It's gear that’s been pushed to the limits,tested in the harshest conditions, and has come out stronger on the other side. So, when you slip on a JackWolfskin jacket, you’re not just gearing up for a hike—you’re gearing up for an adventure, a journey into the wildthat will challenge you, change you, and leave you with stories that will last a lifetime.With Jack Wolfskin, you don’t just step outside—you step into your wildest self.Because the wild isn’t just a place. It’s a mindset.

Press contact:

Jack Wolfskin
Ausrüstung für Draussen GmbH & Co. KGaA
Jack Wolfskin Kreisel 1
65510 Idstein
Mail: presse@jack-wolfskin.com\

SGC
Stilgeflüster GmbH
Mühlenkamp 63a
22303 Hamburg
Mail: michelle@sgc-agency.com