Give plastic a new life

    Sad, but unfortunately true: every year, around 8 million tons of plastic end up in the oceans. About one million seabirds and hundreds of thousands of marine mammals die each year as a result of our so-called civilization garbage. Plastic does not decompose at all. In many cases, it will take several hundred years to decay completely. Instead, it breaks down into smaller and smaller pieces, the so-called micro plastic, which ultimately ends up on our dinner plates in the form of fish or sea food.
    By catch

    So, we think it is high time to wake up and treat our planet with much more responsibility. Which is why we decided to team up with SEAQUAL ™ this summer: The innovative fibre is made exclusively from recycled marine debris. For this purpose, a fleet of 400 boats and about 1,500 fishermen roam the Spanish Mediterranean region every day. According to the motto "one man's trash equals another man's treasure”, the Spanish company has heavily invested in research and organization in order to finally bring a new and high quality polyester fibre to the textile market. Made 100% from the bottom of the sea.

    As part of our SEAQUAL ™ cooperation, we send the Steingässer family to take a closer look at the production sites in Barcelona and get a first-hand view of all work steps. The Steingässers were out with the fishermen to fish plastic from the ocean. They were able to witness the huge amounts of garbage the fishermen get out of the water for SEAQUAL™ .In the past, plastic was simply by-catch, but if we do not change our behaviour in the near future, fish will soon be the by-catch to garbage. Researchers predict that in less than 30 years, more plastic than fish will swim in the oceans. A thought that not only the Steingässer kids find extremely unpleasant.

    VIDEO: Making Waves with Seaqual™

    The fishermen "catch" the marine debris on a daily basis, which is then taken to the processing hall. On long conveyor belts, all waste is first sorted by hand. Here, the plastic is already separated from other waste such as aluminium or glass. These are recycled separately. The PET plastic garbage, however, is shredded into flakes and then pressed into smaller pellets. These granules are then processed to make the SEAQUAL ™ yarns. The Steingässers were also able to watch this step live and see the long yarns running over numerous spools. For every kilo of fibre produced, SEAQUAL ™ also removes one kilo of garbage from the depths of the sea.

    The PET plastic spun yarns will now be featured in our new collection this summer. As the result of our collaboration with SEAQUAL ™, the Ocean T for women, men and children will be launched in trendy colours. The SEAQUAL ™ fibre is extremely lightweight and smooth. To give you the best possible wearing comfort, we also added organic cotton to the shirts. Summing up: Our Ocean Ts are the perfect summer shirts  comfortable for you and good for the environment.

    OCEAN T W
    OCEAN T M
    OCEAN T KIDS

    Wondering what else you can do?

    Great question, because a lot has to change. One thing goes without saying: Plastic, which is not thrown away carelessly, can not land in the sea. So always recycle plastic waste. It is even better, of course, not to produce any garbage – stay away from unnecessary packaging such as that daily coffee-to-go cup. Invest in reusable products. Micro plastic can be avoided by using biodegradable shampoo and detergent. Speaking of laundry – you can find the Guppyfriend in our online shop It’s a smart wash bag with micro plastic filter function.

    GUPPYFRIEND WASHING BAG
    RE WASTY

    You can also find further information about SEAQUAL™ at www.seaqual.com.

    SEAQUAL™
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